Branding will make or break your connection to your audience
Leveraging strategy and design to solve business problems
Thoughtfully Designed Brand Experiences
I come from a legacy of teachers and was planning to carry on the family business when I went off to college, after all, becoming an art teacher would positively impact the next generation, right?! I mean, drawing, painting, photography, and graphic design were a regular part of my life, even then.
But God had different plans. I majored in Graphic Design from a major university and went off to work with several boutique agencies. And here I am two decades later, married with three beautiful little ladies of my own. I still want to make a difference; it just looks different than I thought. For twenty years, I’ve been connecting those who care to causes that matter by designing event graphics, logos, collateral, websites, digital media campaigns, and a lot more.
But connection is not just about beautifully designed pieces, connection starts with that gut feeling that resides in the hearts and minds of audiences. That gut feeling is your brand, and we influence that feeling through strategy—by creating a love story between your organization and your target audience that will cause your organization to grow so you can make a bigger impact.
As a daughter of the King, with His love and grace, I have a responsibility to make the world around me more beautiful to His glory, to do whatever I can to assist those on the front lines combating homelessness, poverty, hunger, thirst, and even loneliness. Here’s to all the social cause organizations that exist as a force for good. Together, we can make the world a better place.
Hello! I’m Jen.
We might be a good fit if:
You have the courage to try some things you may have never done before.
You believe spending money on brand strategy is a good investment.
The growth of your organization has stagnated and believe it’s time for a change.
You want to expand your impact by increasing your donor and volunteer base.
Have the time to dedicate to do the work. This is a collaborative effort!
You do not have total say in the decisions made for your organization.
You’re scared your board won’t approve.
You’re too busy to get involved.
You need immediate results. Brand strategy is a long-term play not a short-term one.
You’re just getting started. You might qualify for my minimal viable brand coming soon.
You believe branding is overrated.
You’re looking for an agency.
We might not be a good fit if:
FAQs
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Intelligently designed branding and collateral are the most important to us. We have experience in other forms of communication, such as websites and digital marketing, but our sweet spot is branding.
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Non-profits are on the front lines of trying to make a positive change in the world. But they aren’t alone. Lots of businesses are too; they just don’t get the tax break non-profits do. So if your company is a force for good, let’s talk.
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No. There are plenty of businesses that are a force for good and that do not get the tax break non-profits do. There are plenty of social entrepreneurs who started their company to make a difference in the world. So if your company is a force for good, let’s talk.
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Yes! We like to say we are fiercely local but available worldwide. If you are local, we’d love to hear from you, learn more about you in order to cheer you on.
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Brand strategy involves getting to the core of an organization, discovering who they are, why they exist, who they exist for, what problem they are trying to solve, and how they are uniquely positioned to solve that problem. This involves leading clients through a discovery process that is unfamiliar to most—a process that is very similar to that of a teacher who leads her students in discovering new information. And I understand how to visually communicate this uniqueness in a way that connects with target markets. Brand strategy is where the teacher mets the artist as well as the writer.