Is your brand saying what you THINK it’s saying?

Cover of 'The Brand Audit Workbook' by Jen Odom, a step-by-step guide with a minimalistic design and light pink and white colors.

Download the Free Brand Relevance Workbook to find out.

Your brand may look good—but is it attracting the right people, clearly communicating your value, and building trust?

What You’ll Get

A tablet displaying a branding workbook titled 'The Brand Audit Workbook' surrounded by printed pages with branding audit content, including sections on core identity, visual identity, and verbal identity, all on a black background.

  • A audit workbook you can use to analyze your brand

  • Insightful prompts to check your visuals, messaging, and presence

  • See your brand from your audience’s perspective

Download the Free Brand Relevance Workbook

Drop your name and email, and I’ll send it straight to your inbox.

Who’s this for?

This assessment is designed for business owners, consultants, and ministry leaders who are tired of blending in—and ready to lead with clarity and confidence. View case study.

A woman with shoulder-length blonde hair wearing a light pink blazer and matching top, sitting on a white sofa, with one hand resting on her chin and the other on her knee. She has bracelets on her wrists and wears a necklace with a pendant.

Who am I?

I’m Jen Odom, a strategic brand designer helping faith-driven leaders build brands that reflect who they are to those that care so they can have a bigger impact. Read more about my story.

If this workbook is only scratching the surface of what you want to do, then let’s book a call. A fit call will help me determine if I am the right person to address the problem you have. Then we’ll dive deep into your business—where you’ve been, where you are, and where to you want to go to discover what brand gaps exist within a 2-hour deep-dive interview. Then I digest what we’ve discussed and write up a plan for how to get to where you want to go. The cost of this discovery is applied to WHATEVER work we do together.

Where do we start?

Ready to get started?

Not sure where to start?
Or is this all so overwhelming to you that you need expert help? Let’s book a call to see if now is the time to invest in your brand.

Book a fit call

  • "Jen has the ability to see the business objective and use multiple art media to deliver pictures that are more powerful than words. I love every time we get to work together and you will too."

    –Benj Miller