Brand Strategy and Design

Partnering with faith-driven entrepreneurs to create powerfully relevant brands

Is your brand relevant?

Are you attracting the wrong customer?

Have you inherited an outdated brand?

Are you embarrassed to share your website?

I use psychology-based design to influence these decisions to attract your ideal audience allowing your organization to have more impact and grow.

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Strategic Branding Specialist

Hi, I’m Jen. I exist to help purpose-driven organizations create champions for their brand so they can change the world. In partnering with these organizations, I leverage design to solve business problems. Before I start working on any visual needs your organization has, let’s get really clear on who you are, why you exist, what makes you different, and how to position yourself to achieve your goals.

My Story

Why me?

End-to-end Execution

Unlike some brand strategists, I have two decades of experience as a designer. I understand how strategic thinking is visually implemented into a logo, website, and digital presence. I implement our plan.

One-on-one Interaction

I’m not an agency with several layers of communication. We may have a project manager to keep us on track, but you’ll otherwise be working directly with me.

Women-owned Business

As a woman, I understand what it’s like to juggle all the things: business growth, kids, family, dentist appointments. Let’s tackle this dream of yours one piece at a time with courage, empathy, and compassion.

Let's talk

The process we’ll take to get there:

Whether you think you need a brochure, a new logo, or a new website, the process is the same. I start with strategic thinking, discovering why you exist—what is the problem you exist to solve, who you are trying to reach, and how we position you uniquely in the marketplace to grow your tribe.

01 Fit Call

02 Brand Ignitor

03 Brand Accelerator

Let’s see if we’re a good match. We’ll chat through what you need, what’s been holding you back, and how my process might help. No pressure, just real talk.

Book a fit call

In a focused 2-hour deep-dive interview, we’ll uncover your story, strengths, and the strategy that ties it all together. You’ll walk away with a written brief, clear direction, and a renewed sense of purpose.

Based on the insights from your Brand Ignitor, we’ll bring your brand to life in a focused sprint tailored to your goals. Whether you need the essentials or a full-scale rollout, I’ve got a package that matches your pace, vision, and purpose.

Partnering with:

Non-profit Leaders

Who want to clarify their cause to attract champions that will not only donate their time, money, and resources but will enthusiastically tell others to do the same.
Visionaries

Who have a bold, world-changing idea that needs refining to articulate to a broken world along with a brand identity that attract raving fans.
Ministry Leaders

Who are called by God to minister to others. These leaders are brave visionaries who value branding but are so consumed with meeting the cause that they’ve neglected positioning, differentiation, etc.
Startups

Who have been around long enough to realize elevating their organization requires a unique, well-defined message using design assets that attract investors.