Brand Strategy and Design
Partnering with faith-driven leaders to create powerfully relevant brands
I help faith-driven organizations clarify who they are, articulate what makes them different, and build brands people trust, believe in and want to champion.
✔︎ Get Clarity
✔︎ Build Trust
✔︎ Multiply Impact
Have you outgrown your brand?
Do you ever find yourself saying:
“We're doing great work. Why is it so hard to explain?”
“We've changed, but our website hasn't.”
“Our team isn't telling the same story.”
“We need to look as credible as we actually are.”
“We're entering a new season and need the brand to come with us.”
These aren't simply design problems. They're clarity problems.
Your brand isn't something I invent. It's something we uncover.
Maybe your organization has reached a point where the brand that got you here cannot carry you where you're going. I know how to help you figure out what comes next.
Building Brands Worth Believing In
Hi, I’m Jen, a strategic brand designer with 20+ years experience who helps purpose-driven organizations get clear on who they are, why they matter, and what makes them different. Then I translate that clarity into messaging and design that builds trust, creates champions, and moves the mission forward.
Here’s the process we’ll take to get there:
Whether you think you need a brochure, a new logo, or a new website, the process is the same. I start with strategic thinking, discovering why you exist—what is the problem you exist to solve, who you are trying to reach, and how we position you uniquely in the marketplace to grow your tribe.
01 Fit Call
Let’s see if we’re a good match. We’ll chat through what you need, what’s been holding you back, and how my process might help. No pressure, just real talk.
02 Brand Ignitor
In a focused 2-hour deep-dive interview, we’ll uncover your story, strengths, and the strategy that ties it all together. You’ll walk away with a written brief, clear direction, and a renewed sense of purpose.
03 Brand Accelerator
Based on the insights from your Brand Ignitor, we’ll bring your brand to life in a focused sprint tailored to your goals. Whether you need the essentials or a full-scale rollout, I’ve got a package that matches your pace, vision, and purpose.
The Difference Clarity Makes
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“Jen brings a level of expertise, thoroughness and professionalism to the task that we have not experienced with other consultants. We now have clear messaging, donor personas, strategic throughlines for our messaging, boilerplate templates for every situation and much more.”
— Dane Skelton, Managing Editor, Communications at unfoldingWord
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“Jen's process naturally aligned the entire team on a collective vision and voice, making sure that things like the website, social media, public relations press releases, pitches, and the like all had cohesion and consistency.”
— Chelsea Sutton, PR Consultant for NorthPoint at Jarvis Creek, a OneStreet Residential Initiative
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"Jen is great at design and branding and knows her stuff. Her interview was thorough and the end result was more than I could have asked for! We are ready to move forward and confident because we have a great looking logo and brand."
– Albert Wu, Founder of Vocare Wealth Advisors, Certified Financial Planner
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“Jen’s deliverables are spot on because she digs into the problems she is working to solve through design...she works to create an end product that will serve the short and long-term needs of the client.”
— Sarah Lee, CMO at Koko, Former Chief Operating Officer at New Story
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"Jen is experienced, professional and personal in her approach. She creates great value. She will be able to help you understand yourself better than you can and bring clarity to your brand."
– Boyd Bailey, Author, President of the Georgia Chapter of the National Christian Foundation, President of Wisdom Hunters
Your work matters.
Let's make sure people understand why.
Follow the Journey
Connect. Reach out and say hello:
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